Ing. Petr Král, Ph.D.
Prague University of Economics and Business, Czechia
Head of the Department of International Business at the Faculty of International Relations
Profile
Specializes in international marketing, especially international marketing communication. He has been a visiting professor at a number of universities abroad (France, Austria, Latvia, China, USA). In the field of sustainable mobility, his main focus is on marketing communication and marketing strategies.
Modul: Přednášející
